Jaime Watt writes at the Toronto Star:
The Working Families Ontario coalition is a centre-left organization developed by a number of interest groups that work to develop election strategies to keep the PCs out of government. Often, the Liberals and Working Families air ads with similar messages and themes that frame their opponents as bad for Ontario.
Thus far, this has been a one-two punch that knocks out opponents. But the last two months have shown that the Liberals have struggled to find an attack on Brown that sticks.
They have tried to compare Brown to U.S. President Donald Trump, pushing the message that the PC leader will bring a new and divisive brand of politics to centrist Ontario. A Working Families coalition ad implies the same, imploring Ontarians not to bring Trump’s politics to Ontario.
Trump is an effective political cudgel. He is about as popular in Ontario as a cockroach infestation in your home.
But Brown’s effective message of political moderation has made those attacks ring a bit hollow. It’s hard to imagine the calm and measured Brown indulging in the divisive politics of Trump.
The Liberals have tried to trip up Brown on such issues as Canadian values, abortion and gay rights, to no avail. He has refused to take the bait.
It is perhaps with this in mind that the Working Families coalition has released another ad, accusing Brown of behaving like a weather vane — an opportunist who changes his views depending on the political winds.
This means the coalition is saying that Brown is an operator who wants to bring divisive Trump-like politics to Ontario at the same time it’s arguing that he takes his political positions based on political wind direction.
Not only is it not a coherent message — it’s downright contradictory.